Freedom to explore and choose
I value the freedom for everyone to explore their passions, overcome life's constraints, and make choices that lead to a life of fulfilment and potential.
Coach, founder, human
I truly believe that we are all capable of much more than we think.
I’m John. I create space for founders and leaders to think differently, reconnect with what matters and take their next step.

My approach
I know the pressures of building a business and the pull to keep moving. My coaching creates a space to pause, think honestly and explore a different way forward.
We work with your definition of success, not somebody else’s. Alongside fresh perspectives, we build small, practical habits that help you move from insight to action.
I’m based in Cambridge and work with people in person and online. For collective team development and workshops, I work through Curve Cambridge.
The story so far
I grew up in Brighton, surrounded by lively conversations and connections, thanks to my Irish parents who loved hosting gatherings. This environment shaped my passion for people and connection, which only deepened during my time at Oxford. There, I explored my identity and found freedom, eventually stepping into leadership roles that set the stage for my future.
After university, I chose an unconventional path, starting as a freelancer before moving into management consulting. My experiences at PA Consulting, where I first saw the power of well-facilitated workshops, inspired me to explore new horizons. It was these insights that led me to found Curve version 1.0, focusing on public sector transformation. But it was in New York, working to bridge the cultural divide between the police and fire departments, that I truly understood the importance of collaboration and cultural change.
Returning to the UK, I embarked on another pivotal chapter in my journey - this time at digital ad agency DigitasLBi, where I discovered the incredible impact of a powerful idea. In advertising, the ability to craft a compelling message that can spark change in people’s behaviour fascinated me. However, I also saw a common misstep, mistaking a deck or presentation for real change. This realisation reinforced my belief in the importance of authentic, transformative interactions and further shaped my vision for the future.
I co-founded Curve version 2.0 with a mission to revolutionise leadership and team success through innovative workshops and coaching. It was here that we crystallised the idea of ‘we are enough’. That belief still underpins my approach.
Today, my one-to-one coaching focuses on the individual founder or leader. We combine fresh perspectives and practical steps with habits that support lasting change.

Learning & experience
Creative Leadership qualification, Creative Leadership & Innovation.
Diploma in executive coaching; certified systemic team coach.
Management & Leadership, Organisation Leadership.
My systemic team coaching background informs my experience. Team services are offered through Curve Cambridge.
What matters to me
I value the freedom for everyone to explore their passions, overcome life's constraints, and make choices that lead to a life of fulfilment and potential.
I value the magic that happens when people work together, combining their unique strengths to produce spine-tingling moments and achieve extraordinary results.
I value the profound impact of kindness in fostering fairness, empathy, and a sense of community, creating positive ripples that transform lives and relationships.
Start wherever you are
You don’t need to have it all figured out. Let’s make a little space to explore it.